Client
Marija Loznacic, IOC Young Leader for SOS Olympics Croatia
Services
Logo, Visual Identity, Branding
Year
2018
The SOS Olympics is a component of the Young Change Makers project, operating under the auspices of the International Olympic Committee. Its primary goal is to establish a sports park for children from the SOS village Ladimirevci in Croatia.
The circle, as the basic graphic element of the logo, represents the part of the filling that is missing from the Olympic ring in order to ultimately create a unique whole, thus symbolizing a child and an adult in one.
The logo also retains the iconic Olympic colors, preserving the connection to potential future Olympians and reinforcing the spirit of athleticism and global participation.
