Service
Packaging, Visual Identity, Logo
Year
2012
The assignment was to make a packaging for traditional sweets known from a certain part of Croatia – the Dalmatian coast and islands.
The product was designed as a souvenir, so the target groups were foreigners and tourists.
The brand has three extensions which are coded by color and illustration.
![Regina](http://zorka1925.com/wp-content/uploads/2024/02/Regina-web-banner-1024x640.jpg)
The meaning of Regina in Latin is queen and therefore it seemed even more appropriate for a candy brand since candy was always more oriented towards women.
![Color coding](http://zorka1925.com/wp-content/uploads/2024/02/regina.jpg)
![Color coding](http://zorka1925.com/wp-content/uploads/2024/02/boje-tri-bijeal.png)
Color picking for the three extensions was derived from the photos of the main ingredient of the product.
![Regina](http://zorka1925.com/wp-content/uploads/2024/02/DSC05302-1024x768.jpg)
Since all three candies are handmade, the intention was to keep the packaging as traditional as possible, but also give it a modern and exclusive look.
The packaging also includes a hand-made, wooden container that not only has a function in packaging but also finds its purpose in serving the candy.
Since the product was meant to gain a luxurious packaging and design, the colors were given a metallic shine. So from a yellow, brown and a dark red color the label was in gold, bronze and a shinny dark red giving the product a more prestige look.