Client
The School of Applied Arts, Zadar, Croatia
Services
Logo, Visual Identity, Branding
Year
2016
The visual for the 19th state competition of the ‘Days of Clothing, Footwear, and Leather Goods’ was inspired by its theme, ‘Zalistavac’ – a decorative chest appliqué from the traditional women’s costume of the Adriatic region of Northern Dalmatia.
This inspiration is reflected in the lively colors and playful geometrical shapes presented in the design. Additionally, the city’s most recognizable symbol, the Church of Saint Donatus, specifically its ground floor plan, was incorporated into the visual. This choice was made as the competition took place in Zadar, the symbolic city associated with the Church of Saint Donatus.
