Client
Zeljka Paseta Gluhak
Services
Branding, Visual Identity
Year
2021
Beyond Love is a religious-themed brand specializing in the distribution of comfortable and high-quality clothing featuring religious motifs, including illustrations, pictures, and quotes, for both children and adults.
In addition to clothing, Beyond Love offers a diverse range of products such as cups, bottles, umbrellas, bags, and more, all adorned with the same religious theme.
Beyond Love caters to individuals who embrace the Christian faith and seek to live by its principles. However, its appeal extends beyond religious boundaries to include anyone who values and shares the ideals of joy, peace, and love
The selected logo embodies a fusion of typography and symbolism. A handwritten font was chosen to evoke a sense of connection with the ‘ordinary’ person, reflecting warmth and approachability. The thickness of the outline of the heart symbol matches that of the typographic sign, enhancing unity and cohesion.
Through the combination of words and symbols, the logo communicates layers of meaning and symbolism that complement each other. When observing only the symbol in the logo, the heart, which also serves as the letter ‘L,’ conveys a sense of elevation and emanates from love. It symbolizes a stylized spreading of wings, evoking a feeling of awakening and growth.
Overall, the logo embodies a cute, somewhat playful, and sweet aesthetic, capturing the essence of the brand’s identity.
